Sponsorship - The deal, the work, the ROI - Anneliese Mesilati, UBS
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Anneliese Mesilati from UBS discusses the success of UBS Arena, its long partnership in F1 with Mercedes and compares sponsoring the arts with sports in this Sports Geek interview. A great listen for anyone interested in sports marketing and sponsorships. Show notes - https://sportsgeekhq.com/podcast/anneliese-mesilati-ubs/
Sponsorship - The deal, the work, the ROI - Anneliese Mesilati, UBS