Share this experience with Jenny Nicholson

Jenny Nicholson, Executive Director, Brand Experience at McKinney began her career as a copywriter. But before landing in advertising, she earned a Master's degree in Social Work. She's always been in touch with how people think and make decisions. Despite working on beautiful and compelling creative, she wondered traditional advertising channels were the most impactful tool which led to the creation of Spent, a game that puts the player in the position of having to make the hard choices necessary to stretch a small household budget over the course of a pretty typical month. Ten years later, this game is used to help teach principles of social work in universities and Jenny has created a unit at McKinney devoted to meaningful experiences. 
Play Spent here: https://playspent.org/
Find Jenny at http://www.jennysayshi.com/ and https://twitter.com/missjenny.
The Strategy Inside Everything is the podcast for people who think  for a living. If you have an idea, a question or you want to push back  on something you hear in this episode, go to https://thatsnotaninsight.com and leave a message or a voicemail for me. The best and most  interesting messages will be added to future episodes. And I can't wait  to hear from you. Music for The Strategy Inside Everything is by  Sawsquarenoise. Host Adam Pierno is an author, speaker and strategy  consultant. Learn more at adampierno.com.


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