Goodbye to continuous scroll and Universal Analytics with Mark Williams-Cook

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Mark and Jack reunite in the Candour studio to say goodbye to Universal Analytics and Google's continuous scroll, discuss why Bing's index is more important than you think and why AI Overviews are now showing for fewer than 7% of queries.
Time stamps:

00:00:11 - Intro
00:01:14 - Sponsor: SEO Testing
00:05:00 - Sponsor: Search ‘n’ Stuff
00:07:30 - In loving memory…
00:08:18 - RIP to Google’s continuous scroll
00:14:09 - RIP to Universal Analytics
00:16:06 - Prompt injection leads to demotion on Bing
00:22:34 - The Bing index powers a lot of LLMs
00:34:02 - AI Overviews only show for 7% of queries
00:43:30 - Outro

Links and resources

Previous episode about GA4 key events and attribution
Previous episode about GA4 with Krista Seiden & Simo Ahava
RIP Universal Analytics: https://support.google.com/analytics/answer/11583528?hl=en
Prompt injection with Bing: https://www.seroundtable.com/prompt-injection-bing-webmaster-guidelines-37650.html
Bing's index is more important than you think: https://x.com/jes_scholz/status/1812693442558087653
AI Overviews only showing for 7% of queries: https://searchengineland.com/google-ai-overviews-visibility-new-low-444048