Scenario Planning, Uncertainty, and The Pandemic Era

Between the pandemic, social upheaval, and a volatile political climate, the last two years have seen an enormous amount of change, stress, and uncertainty.  Organizations that can sense and adapt to change will be rewarded with new types of competitive advantage. But Market & Competitive Intelligence professionals need to embrace new ways of thinking and working to help our organizations navigate through uncertainty.  In this episode of SCIP IntelliCast, we talk with Peter Schwartz, Senior Vice President of Strategy & Chief Futurist for Salesforce about: How can Scenario Planning help us navigate the Pandemic Era?Where do most organizations stumble when doing Scenario Planning? How can organizations engage their entire workforce in thinking about the future, not just senior leadership? How do you provide fresh perspectives to one of the best connected CEOs in the world? Is remote work here to stay? What does that mean for businesses and consumers?What responsibility do businesses have to the various communities they're connected to?About Peter: As Salesforce's Senior Vice President of Strategy and Chief Futurist, Peter Schwartz manages the organization’s ongoing strategic conversations around the world.  Prior to joining Salesforce, Peter was co-founder and chairman of Global Business Network. He’s also an author and his first book, The Art of the Long View, is considered a seminal publication on scenario planning.  Peter has served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games."