Revenue Operations: The Next Frontier In B2B Marketing

Christine Nurnberger and her team decided to pitch the implementation of Revenue Operations at Bottomline Technologies on a whim… the night before a meeting with the “higher ups.” No pressure, right? The result? “YES! This is what we need,” the executives said after she made her case.  The rest is history… and during this session replay from #B2BSMX, Nurnberger shares her story on how RevOps came to life at Bottomline. Plus, you’ll get the scoop on why companies with revenue operations alignment perform better with 19% higher growth rates and/or 15% greater profitability, according to SiriusDecisions. RELATED LINKSRegister for the B2B Marketing Exchange in Scottsdale, Ariz. here.