Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)

Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webbCareer Opportunities at Trello: bitly/growth/pmmQuestions we cover in this episode:Tell me about your career path to becoming a PMM? So you’ve been at Trello for a while now. And you joined right before being acquired by Atlassian. What was that transition like? Who are your closest partners at Trello? How is the GTM unique at Trello and Atlassian? Those companies are sort of famous for product led growth. Or a product fist GTM. So you also worked at HubSpot, and you weren’t in product marketing, why’d you switch to PMM? How’d that happen? You were at HubSpot before we were really doing the PLG thing. How is marketing fundamentally different between the two companies? What are the biggest challenges you’re trying to solve in product marketing? Are brand, and narrative, and methodology important at Trello? Is that product marketing work? What’s something you see people get wrong when marketing a product first company? What’s your outlook on the career of Product Marketing? Is it a good place to be right now?