Parmesan producers are microchipping their cheese

EU food producers are incredibly protective of their products and the history that surrounds them - that’s why there’s such specific rules around who can make a Champagne, or Burgandy, when we’re really drinking a sparking wine or a glass of light pinot. But it’s one thing to want to call your product by that name to get the accolades, and another to fabricate its origins to benefit from the higher prices. That’s fraud. So when we learned Italy’s renowned makers of Parmigiano Reggiano, favoured for finishing off bowls of pasta and rocket salads, are adding microchips to their cheese in order to prevent counterfeited products, Alec and Sascha needed to know more. Want more Equity Mates? Click here. In the spirit of reconciliation, Equity Mates Media and the hosts of The Dive acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander people today. *****This podcast is intended for education and entertainment purposes. Any advice is general advice only, and has not taken into account your personal financial circumstances, needs or objectives. Before acting on general advice, you should consider if it is relevant to your needs and read the relevant Product Disclosure Statement. And if you are unsure, please speak to a financial professional. Equity Mates Media operates under Australian Financial Services Licence 540697.The Dive is part of the Acast Creator Network. Hosted on Acast. See acast.com/privacy for more information.