Origin Story

How did a small Saskatchewan-based company transform into a global potash exporter that is helping nourish the world and feed millions of people?  In the premiere episode of Rooted in Potash: Canpotex at 50, host Jen Quesnel sits down with Matt Albrecht. Matt is Canpotex's Senior Vice President of Marketing, and he's based in Singapore. He takes us back to the early days of Canpotex, back in time to an era when the global population was booming, and developing economies were struggling to feed their people. In this episode, hear how Canpotex markets and delivers Canadian potash on behalf of its shareholders, Mosaic and Nutrien. And we’ll discover how a vital nutrient mined in the province of Saskatchewan makes its way to these overseas markets establishing Canpotex as a reliable supplier whose credibility shapes its reputation today.