No One Can Blaze the Trail for You: Dr. Scott Sigman’s Plea for MedTech to Think Differently

Scrub sink time has been reduced, meeting attendance is probably 25% of what it used to be, and ROI at a booth is less attractive—so what are you doing differently? That question is not only relevant for reps, either—Dr. Scott Sigman is one of many providers pioneering a new approach with fascinating implications for MedTech. The opioid-sparing orthopaedic surgeon is host of the Ortho Show podcast and chief medical officer for OrthoLazer, whose proven laser therapy has zapped the status quo for pain relief treatment. Join us as Dr. Sigman offers real-life examples of how to organically plug into a KPO’s online ‘ecosystem’ and explains why OrthoLazer’s unique franchise ownership model may have some enterprising reps drooling. In this episode, you’ll learn: How to incorporate simple apps like Vidyard for more effective outreach Why you’ll never succeed unless you play to your own strengths The No. 1 fear preventing patients from scheduling a doctor’s visit Why bombarding a doc’s DM isn’t a “digital strategy” Plus, we explore laser therapy’s journey through red tape and skepticism to become a widely praised treatment option. Resources from this episode: Download the Behavior Change Blueprint Check Out OrthoLazer Listen to the Ortho Show Connect with Ryan Mooney Social Media: Connect with Dr. Sigman on LinkedIn Connect with Zed on LinkedIn Connect with Clark on LinkedIn