Kit Drop: Hoops 4.0 - Shades of Blue

It's one of our favorite shows of the year! Senior Director of Brand Chad Reynolds and Director of Retails Operations Thomas Earle join us to unveil the new Sporting KC kit for the 2023 season. This year is Hoops 4.0 as the club works to create a brand identity and own the "hoops" look in Major League Soccer.
We look at all the new kits around the league and argue about the best and worst. Remember the brown Vancouver Whitecaps kit?
Chad and Thomas are at the mercy of Adidas, who has a single manufacturer contract with MLS. We're tired of the boring templates from the large companies, when can we break free and get crazy like Venezia?
The dream of SKC sneakers lives on. When are we getting new kicks?
Hoops 4.0 is the next generation of what the club hopes has become the brand identity. They want everyone who turns on a game to know who is playing before checking the score. Croatia has their checkerboard, SKC has their hoops.
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