Katie Hotze on the Future of Grocery Shopping

In this episode of It’s a Customer’s World Podcast, Andy Murray is joined by Katie Hotze. Katie is the CEO & Founder of Grocery Shopii, a Charlotte-based tech startup that uses machine learning to fuel online grocery shopping. With over 20 years of experience in digital marketing, data analytics, and business strategy, Katie was able to turn a personal frustration with online grocery shopping into a nationally-recognized retail tech disrupter that’s rapidly expanding in North America.In their conversation Andy and Katie explore the problem she is solving for consumers and retailers, the power of shoppable recipes, the impact of generative A.I., what is next in the world of retail technology, and much more.Questions and Topics02:25 What led to the creation of Grocery Shopii?06:10 How did you know you had a customer problem worth solving?11:00 How big is the space for shoppable recipes?15:30 What makes Shopii standout?21:38 Special use cases for Shopii24:40 What impact has this had for retailers?31:24 How do you see generative A.I. shaping the future of shopping? 37:22 What is next for Grocery Shopii?