How to Use Improv to Improve Your Sales w/Robert M. Peterson Ph.D. @Northern Illinois University

Everybody does sales training but not everybody does improv but maybe they should. Robert M. Peterson is a professor of sales at the University of Northern Illinois and he has used improv as an effective method to training his students to become experts in sales. In this episode, Dr Peterson discusses improv and gives real tips on how companies can use this method to improve sales.