How to Serve Middle-Aged Women in the Fitness Industry w/ Kim Lipe

Our hero today is Kim Lipe, a professional fitness model and trainer who specializes in helping middle-aged women get strong, lose weight, and stay young. This is a big market that gyms and studios should be serving, but it does require a few special considerations to serve well. In this episode, Kim reveals both the exercise and nutrition gameplans she uses to help middle-aged women effectively lose weight, get in shape, and most importantly, stay that way.Today's show is brought to you by Gymdesk, the easiest gym management software you'll ever use. Take payments, create marketing automations, track attendance, and much more. To try the software out free, go to https://gymdesk.com/. No credit card or painful sales call required.Where to find Kim:Website: https://fitbodies4life.fit/Instagram: https://www.instagram.com/fitbodies4life_kimlipe/