How can Tennessee football success translate to downtown growth?

The Tennessee Volunteers' monumental win against Alabama was a "Third Saturday in October" for the history books and, shortly after, Google added "Neyland Stadium Goal Post" as a geographical pin in the Tennessee River.
But this electric game, followed by fans rushing the field and even more national media attention, put Knoxville on the map in another major way.
Ryan and Brenna explore how on-field success trickles down to Knoxville's business community, from attracting talent to striking NIL deals to devising new developments to keep young people here post-graduation. 
"The Scruffy Stuff" is presented by knoxnews.com. Want more downtown analysis? Sign up for the free weekly Urban Knoxville newsletter by clicking here, and join the downtown discussion by becoming part of the Urban Knoxville group on Facebook.