How To Not Lose Your New Donors

What do I do with new donors so I don't lose them?The answer is: Learn as much about your new donors as possible so that you can communicate with them better and more intimately.In today’s episode, I’m going to give you an easy, low-hanging fruit strategy for gathering information about your donors so that you can begin to segment and personalize your emails, donor appeals, and even events.What Listeners Will Learn:How to personalize communications for more impactful donor engagement.Effective techniques for segmenting your email list based on donor interests.Practical strategies for optimizing your email content and strategy.Key Takeaways:Personalization is key: Tailoring your communication to resonate with donors' specific interests increases engagement.Importance of segmentation: Categorizing donors based on their interactions and interests helps in sending targeted messages.Utilizing email analytics: Analyzing email open rates, click-through rates, and content engagement can guide your email strategy.Resource Optimization: Efficient use of email analytics maximizes impact without significant costs.Types of emails to send: Welcome series, newsletters, educational content, event invitations, and fundraising appeals tailored to donor interests.Step-by-Step Process:Choose an Email Service Provider: Ensure it supports link tracking, tagging, and segmentation (e.g., ConvertKit, Mailchimp).Incorporate Various Links in Emails: Include links to educational resources, multimedia content, event registrations, donation pages, and volunteer opportunities.Send Diverse Email Types: Use welcome series, newsletters, educational emails, event invitations, and fundraising appeals to engage donors.Analyze Engagement Data: Track open rates, click-through rates, and which links are most engaged with to understand donor preferences.Conduct A/B Testing: Send two versions of the same email with one element changed to test what works best.Resources Mentioned:FYSV Online Course by Rhea Wong: An online course offering insights on donor surveys and communication. Details HereConnect With BrookeLinkedInInstagramYouTubeConnect With Brooke: Enhance your leadership journey by connecting with me. Let's explore the paths to impactful leadership together: LinkedIn Instagram YouTube