How RockShox Tests and Develops Suspension, and Why Service Intervals Matter

Chris Mandell is the North American Public Relations Manager for SRAM where he's worked for the past 8 years. He currently lives and rides in Bellingham, Washington. 

Is mountain biking suspension harder to design than say suspension for cars or motorcycles? What's different?
How much of RockShox testing is real world vs. lab based?
Is shock heat management important for the average rider?
What is the advantage of larger diameter fork stanchions?
What's the idea behind the electronic suspension controls in SRAM Flight Attendant?
Why aren't there more inverted fork designs?
What are some common misunderstandings about mountain bike suspension?
Are suspension designers as focused on reducing weight as they have been in the past? By loosening weight requirements, what improvements can be made?
What's your method for setting up a new fork?
Which suspension innovations are you most stoked about?

A full, edited transcript is available at singletracks.com.
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