Hospitality Marketing Show 341

"TikTok, Snapchat, Shorts, Stories and Reels -- the one minute universe of today" 

Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #341 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel on TV.. SO let's get started;



00:01 — Our tools for review this week are; https://influencify.co/



00:04— Our Technique this week is; "TikTok, Snapchat, Shorts, Stories and Reels -- the one minute universe of today"

https://business.tiktok.com/



https://www.thestreet.com/investing/snapchat-to-share-new-revenue-with-popular-users-looks-to-compete-with-tiktok



https://www.youtube.com/watch?v=PV-W5iG6yXQ

"YouTube Shorts enables users to produce vertical short-form videos, with features such as video segmenting, app-based recording, and musical overlays. Videos must be 60 seconds or less and do not disappear like Instagram Reels or Stories content."



Types of TikTok Ads

Reservation buying

vs. Ad auction

ReservationBrand takeoverBrand AR contentHashtag challengeTop ViewIn-Feed AdsAd AuctionCPCoCPCCPMCPV

Types of Instagram ads

There are many different types of advertising formats on Instagram, including:



Image adsStories adsVideo adsCarousel adsCollection adsExplore adsIGTV adsShopping adsReels ads



00:27 — News and Show Review



'Laasie comes home' -- Ellis Connolly CRO



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