Gen Z and the Latin American consumer today
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What sets Gen Z apart from other consumer cohorts? How have the attitudes and behaviors of Gen Zers—and other Latin American consumers—changed over the past few months? McKinsey’s Tracy Francis and Fernanda Hoefel share insights from their research and from their work with Latin America’s leading consumer companies.See www.mckinsey.com/privacy-policy for privacy information
Gen Z and the Latin American consumer today