Reimagining Creativity and Management in a Remote Work Era

How can we democratize access to talent and foster equal opportunities?In this insightful episode of This Anthro Life, we delve into the transformative power of the COVID-19 pandemic on the shift to online work. We discuss the potential of remote work to create a more equal playing field in the job market, Fredrik sharing his experience of building Superside, a platform that helps marketing and creative teams overcome design bottlenecks. Through this insightful discussion, we explore how this transition not only enhances productivity but also levels the playing field for individuals worldwide.From the importance of speed and quality in creative endeavors to the pivotal role of values and psychological safety in organizational success, we unravel the keys to building a future where talent knows no bounds. Join the conversation as we explore how remote work, accelerated by the pandemic, is reshaping industries, amplifying creativity, and paving the way for inclusive and innovative organizations. Timestamps:01:40 Exploring impacts of the pandemic on remote work adoption02:51 Origin story of Superside and its mission04:22 Founder's background in marketing and identifying creative bottlenecks09:31 Spreading remote work to smaller markets around the world11:22 Remote work enabling access to specialized global talent12:01 Remote work reducing discrimination and enabling diversity17:25 Flaws in traditional resume screening and interviews22:08 Innovating better methods for skills and values testing26:29 Focusing on career growth opportunities at Superside30:50 Rapid growth and exceptionally low turnover at Superside34:20 Fostering psychological safety for creativity and truth-seeking38:42 Leadership modeling openness to criticism and dissent42:09 Universal principles and truth-seeking in quality designKey Takeaways:The internet and remote work can create fair opportunities by providing access to talent and removing geographical barriers.The COVID-19 pandemic has sped up the shift to remote work, demonstrating that people can be effective while working from home.Overcoming the traditional hurdles in creative processes can be achieved by utilizing online platforms like Superside to streamline design and marketing tasks.Establishing a diverse and inclusive company is not only morally sound but also results in improved performance and innovation.Evaluating values and cultural compatibility is essential in recruitment and team building, and this can be accomplished through structured assessments and standardized testing.About This Anthro Life: This Anthro Life is a thought-provoking podcast that explores the human side of technology, culture, and business. Hosted by Adam Gamwell, we unravel fascinating narratives and connect them to the wider context of our lives. Tune in to https://thisanthrolife.org  and subscribe to our Substack at https://thisanthrolife.substack.com  for more captivating episodes and engaging content.  Connect with Fredrik ThomassenWebsite: https://www.superside.com/ LinkedIn: https://www.linkedin.com/in/fredrikthomassen/Instagram: https://www.instagram.com/supersidehq/ Twitter: https://twitter.com/f_thomassen?lang=en  Connect with This Anthro Life:Instagram: https://www.instagram.com/thisanthrolife/ Facebook: https://www.facebook.com/thisanthrolife LinkedIn: https://www.linkedin.com/company/this-anthro-life-podcast/ This Anthro Life website: https://www.thisanthrolife.org/ Substack blog: https://thisanthrolife.substack.com