Finesse Foreva – building an influential music business from the ground up (and working with Drake, getting number one records, and winning awards along the way)

Episode 106:  Joe Sparrow talks to two UK music entrepreneurs who have grown a substantial and influential business from the ground up. TK and SK, co-founders of London-based independent record label and management company Finesse Foreva, which is home to artists/producers including Russ Millions, Skengdo & AM, and JB Made It. The company has received multiple Platinum certifications, worked with Drake, and had the UK’s first number one single for a Drill (or, for international listeners, a "UK Drill") track.  We talked about how Drill has grown to national and international popularity, how it was demonised in the UK press, how the genre and the scene around it has grown into a big industry through the age-old combination of hard work, ambition and talent – and how they are working hard to share skills and educate a new generation of music business entrepreneurs as part of Finesse Foreva’s wider social focus.
Foreva: https://www.finesseforeva.co.uk/
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