Episode 5: Marketing Your Small Business Like A Chess Player

Chess is the smartest game ever invented. With 64 squares and 32 pieces,  there's 10,120 unique games that could possibly be played... which is more than the number of atoms in the known universe (1081).What if you could market your business as if it were just one unique game of chess?If you run a business or have a side hustle, then you probably feel overwhelmed at the simple thought of just how many different things you need to get done in order for customers to discover your brand and buy from you. But what if it were actually way simpler than ‘post and pray’?Think of your marketing strategy like a chessboard - Every piece on the board is a different element of your marketing strategy, but all of the pieces come together to protect the king (you). To play a good game, you need to use as many pieces as possible, and each piece on the board has a different value. Interested in learning from Krystal? Hop on the mailing list on krystaldouglas.com.