Episode 48 - Specialty Beer Label and Custom Box - Michael Berglund

Another brilliant craft beer label design, but this time with a custom box! This weeks guest is Michael Burgland @atomicmutant who was a graphic designer with Surly Brewing.
We are specifically talking about the Surly 15-anniversary beer label and custom box. The box was printed by the amazing crew over at @studioonfire using @mohawkpaper
This project is a great example of why I love craft beer label design. They usually come with some much design freedom, creative freedom. Also in the episode we get into the story about how Michael came to own 3 studios at the same time, as well as some video packaging that he had the opportunity to design.
THE LINKS:
Craft Beer Label Design Course - Learn Craft Beer Label Design HERE
Michael Bergland Instagram - @atomicmutant
Surly Brewing - @surlybrewing
PRINT SPECS:
Box Stock: 100# Mohawk Strathmore Premium Wove Cover - Egglant Print Specs: Silver Hot Foil Stamp with Emboss Finishing: Die-cut box with autolock bottom and locking tuck topPrinter: Studio On Fire - St Paul, MN @studioonfire
Label/Shrink SleeveStock: Clear Shrink SleevePrint Specs: PMS + White + Silver Metallic Ink