Episode 4 - Crafting Irresistible Offers and Building Acquisition Funnels with Molly Pittman

Few people understand Facebook Advertising and Direct Response Marketing like Molly Pittman. You’ve probably seen Molly on stage at events like Traffic & Conversion Summit or Social Media Marketing World or you’ve seen her and Ezra Firestone create amazing content through Smart Marketer. In this episode we dive into a subject that is often glossed over - creating great offers and building acquisition funnels. Without a great offer, your ad efforts will fall short. And great offers aren’t just about discounting.  It’s the perfect subject to help you win in a privacy-first online world.  Here's what we cover: How Smart Marketer and BOOM are building and launching new acquisition funnels every month. How to test offers via email before investing in ad dollars. What metrics we should pay attention to in a post iOS 14 world. 3 ways to get more testimonials. What is likely to change in the future and what most likely won’t.