Episode 33 Jeff Robinson/MBK Management: Developing Alicia Keys, H.E.R. and More

Using music to tell a story over a series of songs takes time, skill, and dedication. The same concept applies when you’re trying to develop bright young talent into a force in the industry. Jeff Robinson has spent his career finding and developing raw talent and helping to grow artists musically and in the business. Jeff grew up listening to music from several different eras and genres and that holistic view of music shaped his storytelling abilities. In school he would create and sell mixtapes, for his fellow students, by building the soundtrack to a great date. It wasn’t until he’d graduated from college and hit a few bumps in the road that he realized music was what he wanted to do. It was after leaving his probation officer’s office that his whole career trajectory changed. He ran into a buddy from college who was working in the music industry and from there Jeff’s life changed forever. Listen as he shares stories of how he managed to make several big breaks and surround himself with amazing mentors in the industry. He’s also giving a glimpse into the makings of Alicia Keys and H.E.R. and all of the ups and downs in building an artist from scratch. He’s been making waves in the industry for decades and it’s his ability to keep flowing and putting people first that he credits with his long-term success. You won’t want to miss out on his insights and his recommendations for burgeoning new talent managers. Show Highlights: [00:10] Jeff Robinson is the founder and chairman of MBK Entertainment Inc. [01:57] Learn the story behind his company’s name.  [03:50] What kind of music did he grow up listening to?  [06:52] How did his time in jail affect his future and career?  [09:52] Learn more about his mentors in his early years in the business. [12:28] When did he found MBK Entertainment?  [16:52] The story behind developing and managing Alicia Keys. [20:22] What sorts of things did he work on with Alicia before she made her debut?  [24:19] Hear the story behind working with Clive Davis on Alicia’s music.  [27:31] What was it like to work with Clive Davis?  [32:03] More about H.E.R. and how they started working together.  [34:50] Jeff’s thoughts on artist development and its role in today’s industry.  [36:57] How does he stay relevant despite all the changes in the industry?  [39:19] Jeff’s advice to other managers.   LINKS & RESOURCES Jeff Robinson: MBK Entertainment Mentioned in this Episode:  Episode 12 Clive Davis: Legendary Record Industry Executive Follow The Music Makers:  The Music Makers on Instagram The Music Makers podcast theme song was written and produced by Andy Kushner with help from the rhythm section and horn players of the band, SoundConnection. Sponsor: Kushner Entertainment Check out Andy's Other Podcast: The Wedding Biz