Ep. 7: Live Streaming in China: How to Win Fans and Influence Losers

When Dale Carnegie wrote his magnum opus almost a century ago, he was most certainly not prepared to address social phenomenons such as live streaming in our ever-evolving digital era. This week on TechBuzz China by Pandaily, our hosts Ying-Ying Lu and Rui Ma look at the Chinese live-streaming industry, the true darling of the Chinese internet age unbeknownst to the West. They trace back the origins of this industry, whose market cap grew by almost 250 times in half a decade, explain the psychology of the ordinary Chinese involved, and break down companies such as HUYA, Inke, and M17, which are the forerunners in this arena. How did it all start? Why are people so hooked? What's the business model, and is it sustainable? Find out these answers and more by tuning in to the latest episode of your favorite weekly China tech podcast. TechBuzz China by Pandaily is a weekly technology podcast that is all about China’s innovations. It is co-hosted by Ying-Ying Lu and Rui Ma, who are both seasoned China-watchers with years of experience working in the technology space in China. They share and discuss the most important tech news from China every week with commentaries from investors, industry experts, and entrepreneurs. As always, you can find these stories and more at pandaily.com. Let us know what you think of the show, and don't forget to follow us on Twitter at @thepandaily and to like our Facebook page!

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