Ep. 28: Building a Beauty Community: How Katie Jane Hughes Created KJH Brand

Step into the world of beauty and makeup with Katie Jane Hughes, a remarkable British celebrity and editorial makeup artist nestled in the heart of Brooklyn, New York. Katie boasts an impressive list of clients, including Ashley Graham, Hailey Bieber, Rosie Huntington-Whitely, and Lily Allen, among others. But her influence reaches far beyond her makeup artistry.
In this episode, we explore how Instagram has served as Katie’s manager throughout her career, serving as a unique canvas where she could curate her own editorial content and connect directly with her audience.
Katie also shares insights into the delicate balance between being a makeup artist and a content creator, emphasizing the key to growing a loyal following: people follow you for what you can offer, but they stay for you and your unique personality.
Discover the invaluable role of social media as a portfolio for makeup artists and how it helps create a profound connection with the audience. 
And, here’s some exciting news! Katie lets us in on the KJH brand's FIRST product, launching this month—an innovative 2-textured highlighter that encourages users to explore their creativity and play around with the makeup they already own.
Throughout our conversation, Katie underscores the importance of authenticity and being true to oneself, especially when navigating the freelancing world of the beauty industry. She shares invaluable advice for budding makeup artists, highlighting the differences between her generation and the current one. Her wisdom is a testament to the power of being a "yes" person, having a genuine desire to learn and grow, and using information to grow your skills.
Whether you're a makeup enthusiast, aspiring artist, or simply intrigued by the world of beauty and influence, this episode offers a glimpse into the artistry, passion, and dedication that drive Katie Jane Hughes in her extraordinary journey.
Stay connected with Katie Jane Hughes on Instagram: @katiejanehughes and @kjh.brand.