Ep 372: Blending Boundaries – The Rumpl x Houdini Partnership Story of Innovation & Sustainability

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Hello and welcome to DTC Podcast, I'm Eric Dyck.

Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration.
Wylie Robinson from Rumpl makes his return to the podcast joined by Houdini's Josef Nystrom Baksaas from to unravel the story behind their fascinating collaboration "The Reconnect Puffy Blanket".

https://rumpl.com
https://houdinisportswear.com

We're talking about everything from the challenges of integrating supply chains to the ethos of circular design, and how these brands are redefining the outdoor gear landscape.

So, whether you're gearing up for your next adventure or you're passionate about sustainable design, this episode is packed with insights that you won't want to miss. Get ready to be inspired, as we delve into a conversation that's all about pushing boundaries and staying true to your values.

Let's jump right into the heart of this innovative partnership. Grab your favorite blanket, find a cozy spot, and on with the show!

Timestamps:
0:00 - Introduction to the Episode and Guests
2:20 - The Philosophy and Journey of Sustainability
7:50 - Challenges in Integrating Supply Chains
14:30 - Material Story and Technical Aspects of the Collaboration
23:10 - The Outdoor Gear Market and Consumer Trends
30:00 - Building a Relationship with Users, Not Consumers

Hashtags:
#DTCpodcast #SustainableOutdoorGear #Rumpl #Houdini #EcoFriendlyProducts #OutdoorAdventure #SustainableDesign #CollaborationInnovation #OutdoorGearTrends

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