Enrique Costa on Elastica, Unlocking New Audiences and the Importance of Building a Brand

Enrique Costa  is CEO of the Spanish production and distribution company Elastica Films, which he co founded In 2021 together with María Zamora. In a little over 2 years the company has built a reputation for dynamic markeing and savvy acquisitons, releasing the last 2 Palm D’or Winners “Triangle of Sadness” and “Anatomy of a Fall” as well as prestige titles such as “Drive my Car,” “The Worst Person in the World”, “Aftersun” and more. In this conversation, Enrique talks about the jounrey of establishing Elastica, his principles on marketing (and poster design), acquistion strategies and techniques for attracting younger audiences to arthouse films Enrique holds a degree in Economics from the European University of Madrid and a Master Degree in Audiovisual Production and Distribution from the Media Business School. In June 2021 he founded the production and distribution company ELASTICA FILMS together with María Zamora. Among the films released are two last Palm D’or “Triangle of Sadness” and “Anatomy of a Fall”, “Drive my Car,” winner of the Oscar for Best Foreign Film, “The Worst Person in the World”, “Aftersun”, “Annette”, “Petite Maman” and “Alcarràs”, Golden Bear at Berlinale 2022. During the next months, the following releases are “The Zone of Interest”, “Past Lives”, or “La Chimera”. Elastica is committed itself to auteur and independent cinema, maintaining its faithful engagement to films of great cinematographic quality and supporting new female directors. With a strong vocation for the film industry, Elastica’s philosophy is to produce and distribute films that the company itself would enjoy as an audience. Enrique was recently awared the Distirbution Innovation award at the International Disstribution Summit 2023.