S2 / EP13 - How To Build A Successful Brand And A Resilient Mindset. - With Jasmine Tookes

In this episode of Eighty Twenty, Shanina and Georgia are joined by supermodel, founder of activewear brand JOJA, and new mother Jasmine Tookes. Jasmine shares her journey in the modeling industry, from her early days in New York, facing rejections and navigating the competitive world of castings, to her rise as a Victoria's Secret Angel. She reflects on the challenges and triumphs of her career, and how her unwavering self-confidence and determination have been key to her success.
Jasmine also delves into the impact of social media on the modeling industry and offers valuable insights for aspiring influencers looking to build their brand. She emphasizes the importance of finding your authentic voice, creating a cohesive aesthetic, and being selective in brand partnerships. Jasmine shares her own experiences in growing her Instagram presence and how it has opened up new opportunities in her career.
The conversation takes a personal turn as Jasmine opens up about her role as a new mother and the challenges of balancing her thriving career with family life. She shares how she manages her busy schedule, the importance of having a strong support system, and the joy of watching her daughter grow. Jasmine also reflects on her relationship with her husband Juan, and how his love and encouragement have been a driving force in her life.
Throughout the episode, Jasmine's warm personality and infectious laughter shine through, making for an engaging and entertaining listen. She shares funny anecdotes from her modeling days, including a memorable encounter with Tom Ford, and playful moments with Shanina on set. Jasmine's story is one of resilience, hard work, and staying true to oneself in the face of challenges. Her journey is an inspiration to anyone pursuing their dreams and striving to make their mark in their industry.
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