Edsel is a no-go
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With losses of $2 billion, it's no surprise Ford's Edsel became a meme for corporate failure. So why did they design such an ugly (and shockingly lipsy) spaceship of a car? How did the Vasty Stroke and Mongoose Civique become name options for it? What in the world was Fordlandia? And how did Ford cause a hamburger revolt? Science journalist Kit Chapman is here to tell all!
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Edsel is a no-go