EP 323: Loren Fogelman - Maximizing Time and Profits: How to Work Less and Earn More

Loren Fogelman, former sports psychologist turned business
coach works with entrepreneurs to help them work half as much but earn
twice as much. She helps accounting businesses charge top dollar and draw in
high-caliber customers. She explains the significance of understanding who you
want to work with and how to position yourself to attract those customers.
Loren offers detailed advice on how to run a small company
more productively and successfully. She advises establishing limits for work
hours and assigning duties outside of your area of expertise. Instead of
charging hourly rates, she advises designing packages so that customers know
precisely what they are receiving for their money. Additionally, she suggests
carefully using social media channels by concentrating on one or two places
where your target audience is most engaged. Loren's expertise as a sports psychologist turned
business coach offers a unique perspective on how to apply principles of focus,
determination, and goal-setting to the world of entrepreneurship.









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