E72 | Fill your business with the oxygen it needs

In this episode, the team dives into the critical role of cash flow in your business. Ever heard the saying, "Cash is like oxygen"? Without it, your business can suffocate quickly. Join us as Ronan, Jonathan, Brad, and Jeanine unpack the secrets to keeping your cash flow healthy and your business thriving. From clever payment plan strategies to managing reserves, we’ve got the insights you need to ensure your business stays strong.   Tune in and breathe new life into your financial strategy—because in business, cash flow is reality.   In this podcast episode, you'll hear:   The **importance of cash flow** and why "cash is like oxygen" for your business. Strategies to ensure you have enough **cash reserves** to keep your business thriving. Insights from Jeanine on her **six-month cash reserve** strategy and how it helped her navigate tough times like COVID. The pros and cons of offering **payment plans** to clients and how they can impact your cash flow. Brad's tips on managing **payment plans vs. finance options** to avoid future cash flow problems. Jonathan's take on the **psychology of instant gratification** and how it affects client satisfaction.   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.   The Difference Maker Revolution is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; published author and successful children’s studio owner in Tampa Jeanine McLeod; and serial portrait studio owner and photography educator Steve Saporito. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Difference Maker Revolution aims to share the mission of Creating A Healthier Society Through Photography.