#17 - Sam Cox CEO @ Flaus
Release Date:
We sit down with first-time founder, Sam Cox to chat through her journey from pre-launch, to raising capital and most recently being featured on Shark Tanks Season 15 finale. Some highlights:
7:05 - Bulletproof de-risk launch strategy so you don't lose all your money
17:07 price testing and how to use psychology to drive higher pricing.
19:49 how to drive higher subscription rates by decreasing the subscription quantity
22:17 how to leverage surveys to learn from your customers and drive product adoption
26:15 How to measure Amazon
32:13 North Star - Contribution margin.
37:07 CX as a sales channel
#17 - Sam Cox CEO @ Flaus