Charlotte Smith- CEO- The Talent Business- North America- The Future of Marketing Talent

Charlotte is the CEO of The Talent Business in North America.  She has a background in advertising having worked in the client services side of a number of agencies including - TBWA, McCann, and JWT. For the past eight years, Charlotte has worked for The Talent Business in Los Angeles in New York.In our conversation, we talk about the new energy around marketing talent and the desire for companies to find the right people to help them grow. We discuss the qualities that companies and brands are looking for and how these compare to the leadership qualities of old. In addition, we also talk about how the pandemic has accelerated the demand for change and has in some ways been a kind of incubator for a new breed of more vulnerable, open, and empathetic management.