Can CBS grow Serie A’s popularity in the US?
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CBS Sports are coming off their best weekend ever with the UEFA Champions League Final coverage creating quite a stir across world media. At the same time, the news of Kate Abdo renewing her contract for 4 more years has been well received by soccer fans throughout the US.We share details on when CBS Sports' deal is ending with Serie A, as well as how does Serie A capitalize on the success they had this season, and how can CBS Sports build off that to help Serie A increase the popularity of the Italian league on TV moving forward?Is there an opportunity for Serie A to push on from here? Hosted on Acast. See acast.com/privacy for more information.
Can CBS grow Serie A’s popularity in the US?