Branding Your Business

Branding·      So, you are ready to get serious with your craft.·      You want to start social media platforms, get some business cards, maybe even a booth space.What is your style, character, business focus?·      I recommend you write 3 words that describe your business·      Ex.   Fun, Quirky, Exciting     Casual, Cozy, Country      Classy, Refined, Sharp·      Consider making a mood board. Maybe a Pinterest board. What does your business look like? Name·      I am sure you are wondering—what in the world should I name my business.·      What’s in a name anyway?·      Be able to tell your story in your name.·      Does the name require learning to know what it means?·      Have a reason?·      Search social platforms and the internet to see if others are using your business name as well.·      abbreviationsDesign·      Why does a good logo matter?·      A logo and brand design are the face of your brand·      The colors·      Typeface·      Textures·      Shapes·      and more·      Where to get a good logo?o   Start local—build a relationship, with someone that can understand what you are trying to accomplish, what you need to do with your brando   There are affordable online options, but they won’t have a passion for your business.o   A professional or experienced designer should provide the critical options you need for the work you need to do.o   Options like Dark, light, transparent, scalable, stacked, wideSupport the Show.