Blockchain tech is working to combat AI-based deepfakes (w/ Melody Hildebrandt and Mike Blank)

For this week’s episode, Jacquelyn interviewed Melody Hildebrandt, CTO of Fox Corporation and Mike Blank, COO at Polygon Labs.Why these two companies? Well, Polygon Labs, the layer-2 blockchain focused on scaling Ethereum, and Fox Corporation, the well-known media conglomerate, joined forces in January to tackle deepfakes as artificial intelligence becomes more prevalent. Fox released Verify, an open source technical protocol for media companies to register content and grant usage rights to AI platforms, while also allowing consumers to verify content through Polygon’s tech. This episode is a part of Chain Reaction’s monthly series diving into different topics and themes in crypto. This month we’re focusing on blockchain and AI integrations.They discuss: The Fox and Polygon partnershipProtecting content from misuseWhat role blockchain technology can play with verifying newsHow deepfakes can affect the U.S. 2024 election(0:00) Introduction(1:58) Safeguards against AI-created content(3:33) Blockchain could protect content creators(9:13) Improving AI trust and transparency(12:42) Validating and protecting intellectual property(16:03) Verifying content authenticity on the blockchain(25:21) Combatting misinformation(31:25) How blockchain could help larg companies verify their content
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