Best fundraising strategies during COVID - Ep11

GUEST: Amy Eisenstein, consultant, author, speaker, and creator of the online fundraising course Mastering Major Gifts. She is also the CEO and Co-Founder of the Capital Campaign Toolkit. MAIN QUESTION: What are the best fundraising strategies for animal shelters during COVID? TAKEAWAYS: Maintain – and if at all possible increase – contact with donors during the pandemic. Donors still want to hear from you. Focus on two groups: your biggest and best donors, communicating with them about current plans and needs; and ongoing and loyal donors, converting them from annual to monthly donations. Convey urgency but not desperation in your messaging. And don’t overlook using volunteers to help with calling donors to thank them and increase donor engagement. (Finding the right volunteers and providing training are key.) LINKS: Amy Eisenstein's nonprofit fundraising consultation website with blog, newsletter, and free resources: amyeisenstein.com Amy's website aimed specifically at capital campaigns: capitalcampaigntoolkit.com Leadership recommendation: Blue Avocado (a magazine for nonprofits) Recorded June 10, 2020.