BCGW #132 | Crypto Unicorns - building for core, expanding via casual

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In episode #132 Jon Jordan talks to Laguna Games' CEO Aron Beierschmitt about the first year of running its resource farming game Crypto Unicorns, including the launch of new more accessible mobile-first experiences such as Unicorn Party and the Fall Guys-esque Rainbow Rumble.

Full article here

0:46 The first year of running Crypto Unicorns
2:00 Launching at the peak of the bull
4:00 We have runway until the end of 2024
6:21 The inspiration for those cute Crypto Unicorns
7:40 Why we pivoted from mobile F2P
10:40 We're seeing great success on Facebook marketing (c.5% CTR)
12:35 Average playtime is 1 hour a day across 5 sessions. DAU/MAU ratio is 67%
14:35 Success of the RBW marketplace for P2P trading: $10M in volume to-date from 2,300 MAUs
18:50 New game experiences in development
24:55 The transition to a non-profit org for the DAO, including the Crypto Unicorns' IP
27:08 New games in development -- Match-3 vs autobattler vote and Unicorn Party
30:12 Still uncertainty around app store distribution
31:24 Our focus has been to build extreme depth into our economy to monetize high LTV players
32:11 Our ARPU is +$400, our D7 retention is 75%, D180 is 38%
34:20 New game Rainbow Rumble -- Fall Guys with Unicorns
39:05 It's very hard to build a sustainable ecosystem in this space