Analytics x Marketing, with Guan Wang
Release Date:
In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more.
Looking for a job in analytics?
Buy my book 'HIRED' here!
Join the discussion below!
Twitter | LinkedIn
Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
Analytics x Marketing, with Guan Wang