Amazon India’s Five Armies

Since its entry into India in 2014, Amazon has known and conquered its biggest competitor Flipkart, to become India's number one e-commerce seller. But since its victory a few years ago, leaders in exploding sectors like edtech, epharmacy and food delivery have become formidable giants. With this influx of new rivals, including Reliance and regulators, Amazon is well into its new strategy to face its new reality.   Story originally reported by Seetharaman G https://the-ken.com/story/the-amazon-flipkart-battle-was-over-then-came-the-war/    The Ken Southeast Asia offer: www.the-ken.com/sea/the-future/narrative   Second segment: The Matrix   Each edition, The Matrix serves up an unscripted and no-holds-barred discussion on the biggest tech & business stories that matter. Each time, with a new “formula”.   This week, it’s 3x3x2.   3 opinionated participants. 3 very important news events. And only 2 possible views - Yes or No. Rahul Matthan, co-founder and partner of Trilegal, one of India’s leading law firms joins Praveen Krishnan and Rohin Dharmakumar from The Ken to discuss & answer the following: (a) Does India need more NUEs? (b) Is Google’s FLoC a better alternative to Cookies? (c) Can India trace a few without surveilling all?   Additional Reads    Offline pharma's omnichannel pill to counter Tata, Reliance, Amazon: https://the-ken.com/story/offline-pharmas-omnichannel-pill-to-counter-tata-reliance-amazon/    The Nutgraf: Reliance, Future, Amazon and India proposes. Rest of world disposes: https://the-ken.com/the-nutgraf/reliance-future-amazon-and-india-proposes-rest-of-world-disposes/    The US$11-billion Byju’s juggernaut heads to US shores: https://the-ken.com/story/byjus-juggernaut-heads-to-us/    Several big businesses are in fray for setting up NUE: https://www.business-standard.com/article/companies/several-big-businesses-are-in-fray-for-setting-up-nue-what-is-it-121030201183_1.html   Google’s FLoC Is a Terrible Idea: https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-idea   Traceability is Antithetical to Liberty: https://exmachina.substack.com/p/traceability-is-antithetical-to-liberty Host: Anushka Chhikara Segment 1 Guests: Seetharaman G, Maitri Porecha, Olina Banerji, Pranav Balan, Praveen Krishnan Segment 2 Guests: Rahul Matthan, Rohin Dharmakumar, Praveen Krishnan Music and editing by Sameer Rahat from Baqsa Studios.