A Labour of Loaf: How A Sourdough Starter Went Viral
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In Colorado, a small volunteer group of sourdough enthusiasts recently went viral on TikTok, thrusting them into the spotlight. While accustomed to receiving occasional requests for samples of their long-preserved starter, their newfound internet fame has skyrocketed demand from a few thousand samples a year to a few thousand in a week.
A Labour of Loaf: How A Sourdough Starter Went Viral