5 Critical Skill Sets For The Modern Seller

A Great Modern Seller Leverages These 5 Skills
In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online. They also discuss the importance of discipline and habits in maintaining success as a salesperson, especially when working from home. Finally, they touch on the rebirth of field sales and the importance of building strong relationships with leadership.


Instead of simply regurgitating information that can be found online, sellers must have a deep knowledge of their clients' organizations in order to provide business insights that are truly valuable.
Ask provocative questions that create awareness of potential problems or opportunities within the organization.
Build strong relationships with leadership and even going as far as getting into the "bowels" of the organization to get a better understanding of what's happening.
Modern sellers must also have an ownership, or entrepreneur, mindset. They should look at their sales territory as a business, and make decisions based on the top and bottom line as well as weigh risks and opportunities.
Discipline and habits are also crucial for maintaining success as a modern seller. For instance, you should build a strong plan, set goals, track your activities and metrics, and adapt to changes in the sales landscape.
Building strong relationships with leadership and being able to adapt to changes in the sales landscape.


What Differentiates A Modern Seller?
The truth is that there are core basic activities that every salesperson must perform.

Modern sellers have elevated these skills, honing the craft of selling to rise above their competitors and sell differently - and better.

When Amy was doing research for her new book, The Modern Seller, she noticed a particular set of skills that stood out from the rest in terms of indicators of success for salespeople. There are the "everyday skills" of prospecting, presenting, negotiating, and closing. Then there are five skills that modern sellers consistently do better than others, and are clear differentiators.

Agility
Entrepreneurship
Holistic Sales Territory and Pipeline Management
Strategic Relationship Building
Ambassadorship

Through Amy’s career and observations, she has found that mastering these five skills is key to standing out as a top seller. Whether you are an individual seller or a leader building these skills in yourself or your team, these are skills that you should prioritize for the future.
Modern Sellers Are Masters Of Business Acumen
One of the biggest challenges for sellers today is the level of business acumen that they are expected to have. It's not just about having a feature-benefit-price conversation anymore. Instead, sellers must study the client's business and industry to have more in-depth, business-oriented conversations.

Modern sellers need to display a level of business acumen that other sellers may not possess, or they may need to focus on improving these skills. Ultimately, a modern seller is someone who truly differentiates themselves and stands out for their clients.

The best sellers out there cannot be separated from their product or service because they are a crucial factor in the equation of their client's success.

Business acumen is essential to connect with clients and demonstrate the value of your services or products in addressing their individual and unique business challenges, issues, and opportunities.

In longer cycle sales, where the complexity is higher, simply providing a standardized proposal deck is not be enough to stand out. Instead, you need to be able to build a bullet proof business case that clearly demonstrates ROI. This requires the ability to show the actual outc...