47 - Farm Marketing From The Heart | Charlotte Smith - 3 Cow Marketing

 
Today we’re talking with Charlotte Smith from Champoeg Creamery and 3 Cow Marketing, together we’ll be talking about how Charlotte started farming, how farmer’s can determine their dream customer, how to set your farmers marketing off right, and much more.
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Shownotes

Charlotte’s company is called 3 Cow Marketing because there’s an unusual law in Oregon that allows selling Raw milk if you have three cows or less
When Charlotte started farming the focus was on raising food that her family could eat first, feeding her community second
Farmer’s markets are great opportunities to meet potential customers, but are not in themselves a marketing plan, it is a marketing channel
Marketing channels should lead into your marketing plan itself
The relationship marketing of Charlotte’s course is cross-cultural, with students from many countries finding success using the program
More shownotes at: https://intellectualagrarian.com/47-smith

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