413. A Creative Leader in Architecture - ⁠Jesús Azpeitia Seron 

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Jesús Azpeitia Seron (Creative director at Tengbom)

We are talking about:- What is a creative architectural process?- How can we make architecture more inclusive both within a team but also with users?- What is beautiful and Aesthetics in Architecture? Is there a standard for beauty? - How do we translate beauty in architecture to money? - Do you think the architecture that we produce in Sweden is beautiful?- What should architects stop doing? why?- What skills should architects learn? why?

More about Jesus:
Jesús is a Swedish/Spanish architect and creative leader at Tengbom Architects. He has been teaching at KTH and internationally since 2006. In 2012, he was named Teacher of the Year at KTH for his pedagogical achievements.
 
His practice focuses on sustainable development strategies and valuable design. Creative processes that lead to high quality architecture, interdisciplinarity and diversity. His pedagogy and work emphasize innovation, aesthetics, and tectonics. Jesús has a broad national and international network within architecture and culture and doesn't believe in right or wrong, but rather in good or bad. 
Board assignments experience: Stockholms Architects association, Architects Sweden and Dramaten / the Royal Dramatic Theatre . 
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413. A Creative Leader in Architecture - ⁠Jesús Azpeitia Seron 

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413. A Creative Leader in Architecture - ⁠Jesús Azpeitia Seron 
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