40: The Marlboro Woman
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Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women, and its journey from the lips of debutantes to the hands of cowboys takes us from first-wave feminism to the frontier of advertising. PLUS: Did Lucky Strike make the color green cool? And how did Marlboro find ways to market cigarettes despite increased regulations? We cover it all in BTYB Uncut.Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-bySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
40: The Marlboro Woman