153: Do You Want to Be an Influencer or Value Exchanger? ft. Shawn Kaplan

In this episode of our podcast, we explore the difference between being an influencer and being a value exchanger. In today's digital age, social media has made it easier than ever to gain a following and become an influencer. But what does it mean to be an influencer? And is it really the best way to build a brand and create a sustainable career?
We dive deep into this topic and discuss the pros and cons of being an influencer versus being a value exchanger. We examine the different ways that influencers and value exchangers approach their audiences, and how they build relationships with their followers. We also share some tips and strategies for building a successful brand and career as a value exchanger, including how to provide value to your audience, how to cultivate trust and credibility, and how to create meaningful connections with your followers.
So whether you're looking to build a career as an influencer, or you're interested in exploring the value exchange model, this episode is for you. Tune in to learn more about the benefits and challenges of each approach, and discover which path is right for you.

Shawn's Website Link: www.shawnkaplan.com

Shawn's Social Media:
Facebook: @theshawnkaplan
Instagram: @theshawnkaplan

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