15. The Power of TPT SEO & Niching Down with Arlene Meckes

There are lots of options for strategies to market and grow your business, and sometimes it’s difficult to know where to put your time and energy. You want to focus on the things that will actually move your business forward, and it probably comes as no surprise when I tell you that leveraging SEO is one of those things that absolutely will pay off. But don’t just take it from me!Today I have Arlene Meckes on The Savvy Teacher Seller to share her experience with TPT SEO. Before she discovered SEO, she was putting all of her energy towards product creation. As teacher sellers, you know how that usually plays out, right?You spend so much time creating and perfecting your resources that when it comes time to list your resource on TPT, you want to quickly throw up a title and description and be done with it. However, in the end, that process is not serving you. If you aren’t optimizing your product listings for search, then how will you get enough eyes on what you’re selling?When Arlene took my online course, SEO for Teacher Authors, and learned the ins and outs of TPT SEO, everything changed for her. Now her products are showing up in TPT and Google search. As a result, she has made 5x more income in the span of just one year!If you’re ready to see this kind of change in your store by implementing TPT SEO, be sure to check out SEO for Teacher Authors.1:23 How Arlene started her store, Twins and Teaching, and how having a specific niche has helped her5:30 Why Arlene began to focus on TPT SEO, and the changes that she’s seen in her store since taking SEO for Teacher Authors9:16 Some of the results that Arlene has gotten from working on TPT SEO11:53 A suggestion on where to start for those of you who are just beginning to work on your SEO14:04 The importance of focusing on a keyword in your product title vs. something fun and cutesyLearn more about SEO for Teacher Authors: https://seoforteacherauthors.com/ For the transcript and show notes, head here: https://kristendoyle.co/episode15Want specific, actionable steps to increase your TPT earnings —tailored to your products? Ready to work smarter, not harder?  Join Your Data Playbook and get my not-so-secret weapon for TPT success!  Get started today at https://kristendoyle.co/ydp