[ Eps. 05 ] How Predictive Analytics is Shaping The Automotive Industry

At present, automotive companies are capable of collecting and analyzing an enormous amount of raw data. Advancements in data analytics and its fusion with the automotive industry has led to smarter, more connected vehicles, and drastic improvements in sales and marketing.    
IHS Automotive has estimated that an average car produces approximately 30 terabytes of data daily. The onus is then on manufacturers to effectively use the data for competitive advantage. Since so much data is produced, the automotive industry today has turned into a data-driven industry. Thus, automobile manufacturers can use data analytics software to glean new insights into their business and make better decisions, which can then be used to maintain and expand market position and profits.   
Thanks to the data-driven age we are living in, data analytics software is now able to help the automotive industry to design and build better cars today, and help make the cars of the future a reality.  
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