#660 S2 Episode 529 - BE PREPARED! The Biggest Mistake Sellers Make in the Negotiation Stage

FAILURE TO PREPARE IS PREPARING TO FAILWhat’s the #1 mistake that sellers make when they get the chance to negotiate? Sellers fail in the negotiation stage of their selling process because they fail to prepare properly for it. Collin explains the importance of preparing properly for every negotiation, big or small. Tune in to learn more in this latest episode of Sales Transformation.Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.TRANSFORMING MOMENTSCOLLIN: FAILURE TO PREPARE PROPERLY“Most people lack the ability to close more deals because they're not fully prepared to negotiate properly. And what I mean by that is they don't fully understand the needs and motivations of the person on the other side of the deal.”Connect with Collin LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok